While conventional commerce requires both physical contact and exchange, e-commerce needs neither, allowing business transactions such as ordering, invoicing and payments to be executed over the Internet. Creating simpler, faster and more efficient business transactions.

The impact of electronic commerce as a productive medium for generating profit and expanding market penetration is revolutionizing the standard business model as it stands today. Businesses that have acted fast enough to embrace e-commerce now find themselves one step ahead of their competitors, allowing them to establish market leader positions, and benefit from a rising learning curve and e-commerce acceptance. Of the several categories of e-commerce that apply to different industries there are five main types:

• B2B : Business to Business  (e.g. Commerce One)

• B2E : Business to Exchanges  (e.g. Cisco Electronic data interchange EDI)

• B2C : Business to Consumer  (e.g. Amazon

• C2C : Consumer to Consumer  (e.g. eBay)

• C2B : Consumer to Business  (e.g. Priceline)

How well your e-commerce system works will impact on how your customer service is perceived. Optik. develops proprietary solutions for various levels of e-business APPLICATIONS or implements the total e-commerce solution, depending on client requirements.